Vita is a leading employee benefits brokerage and consulting company based in California. Founded in 1979, Vita creates innovative solutions that help clients meet the ever-changing needs in employee engagement and risk management. From healthcare plans to retirement solutions, Vita partners with employers to develop and deliver the solutions needed to help companies attract and retain talent while maintaining compliance. Vita's mission is to provide a level of knowledge and service unsurpassed in the employee benefits industry.
Vita’s brand is friendly, professional, knowledgeable, yet approachable. As a health care and financial services company, the primary goal was to maintain a professional and modern appearance, aligning with the general standards in the industry while preserving the brand's unique identity.
The brand was refreshed and expanded. The first task was to update the existing logo to make it look bolder and add unique details. Since the previous logo was used on large-scale signage, and for the time being no hardware renovations were in the budget, the overall structure of the logo could not be radically altered, save for a refresh of the typeface and motif.
The primary color palette features shades of blue with a subtle gradient, preserving an important legacy color that connects to the brand's origins. An expanded secondary palette with vibrant, lively colors provides flexibility for a wide range of uses in both digital and print materials.
