Ghostbuilt is a premium personal brand strategy and execution service designed for founders, consultants, and high-level professionals. I designed the Ghostbuilt logo as a symbol of self-affirmation; it features abstract construction elements that are both organic and geometric, blending natural world and human creation. The shapes come together to form a capital “G,” the brand's initial and a visual representation of the journey towards self-improvement.
A minimal visual identity, with a neutral color palette and clean typography, helps conveying charisma to a brand focused on building personalities.
Graphic motifs derived from the mark enrich the visual identity. These dynamic shapes, created by blending together parts of the icon (whole or separate), form unique patterns symbolizing personalized experiences and the development of each client’s own identity.
